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Ukraine being an outsider of international business for a long time, now faces a crucial challenge on how to become a global player. For many companies in Ukraine, this is a practical question. Compared to their overseas competitors, they lack experience, capabilities, resources. What can they hope for? And here comes Adrian Slywotzky, an American business consultant and author of several high-profile books on economic theory and management.
Since , he has consulted to Fortune companies on issues related to new business development and creating new areas of value growth. Adrian Slywotzky is partner emeritus of Oliver Wyman, a leading global management consulting firm. The Times of London named Adrian one of the top 50 business thinkers in Currently, Adrian also is a member of the Lviv Business School advisory board.
Apparently, this is the tribute of the internationally recognized management guru to his Ukrainian origin. All of these puts Adrian into the unique position of providing first-class tailored advice to Ukrainian businesses on succeeding in the crowded and tough global marketplace.
As the visiting professor of Lviv Business School and a frequent speaker at many business events in Ukraine in recent years, Adrian has a very good understanding of Ukrainian corporate realities.
He understands the problem and has a set of solutions. So, as Mr. Slywotzky believes, Ukrainian businesses face the asymmetric competition against their much stronger global adversaries. And they can win. According to seminar organizers — Lviv Business School, — we live and create our companies in a world of asymmetric competition. Very small teams create enormous added value and win over large-scale opponents in various fields.
Why and how does it happen? So, as a first step, take business design seriously. Only the companies that clearly understand where and how they make a profit can go global successfully.
This is the axiom. And it is a self-test. If the very question about identifying the profit model for the business seems to someone as a banality or commonplace, this is a strong sign of so-called unconscious incompetence. And the good news for such a person is that he or she has yet to discover the enormous power of business design! Second, think in terms of the reversed value chain.
That is, start not with the value you believe to offer, but find out what do your customers need. As one of the tools, Mr. Slywotzky suggests creating a customer hassle map. In an Inc. Well, at first this sounds very much like Sun Tzu prophecies, nice and paradoxical, but unclear how to implement. But Adrian Slywotzky easily explains how this general rule can be creatively applied to SWOT-analysis, which, we have to admit, many companies do in a thoughtless and resultless manner following the strategic planning formal procedure prescribed by business school professors or textbooks.
The trick is, after identifying the strengths of competitors and your weaknesses, think about the circumstances when all of them do not matter. Still got the questions? Further, master the magic of the business levers. In other words, if you are not a giant, they are the tools that will allow you to get on a shoulder of the giant. If you are interested, ask Lviv Business School for more detail. And, finally, learn from the great. Create your own gallery of companies that have managed to become value giants seemingly from nothing.
As Adrian Slywotzky recommends, learn one such company, deeply, every week. In a month, your brain will be rewired. For dramatically better results, study one per month. In a year, you will acquire Superman-like skills in analysis and action.
Ukraine being an outsider of international business for a long time, now faces a crucial challenge on how to become a global player. For many companies in Ukraine, this is a practical question. Compared to their overseas competitors, they lack experience, capabilities, resources. What can they hope for? And here comes Adrian Slywotzky, an American business consultant and author of several high-profile books on economic theory and management. Since , he has consulted to Fortune companies on issues related to new business development and creating new areas of value growth. Adrian Slywotzky is partner emeritus of Oliver Wyman, a leading global management consulting firm.
Adrian Slywotzky Inspires Ukrainian Business to Win Global Competition
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