|Published (Last):||3 January 2010|
|PDF File Size:||7.38 Mb|
|ePub File Size:||11.97 Mb|
|Price:||Free* [*Free Regsitration Required]|
View larger. Preview this title online. Request a copy. Download instructor resources. Additional order info. Buy this product. Buy an eText. This product is part of the following series. Click on a series title to see the full list of products in the series. Authenticity: NEW section on authenticity and sincerity in nonverbal delivery. PART I. Pearson offers special pricing when you package your text with other student resources.
If you're interested in creating a cost-saving package for your students, contact your Pearson rep. We're sorry! We don't recognize your username or password. Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. You have successfully signed out and will be required to sign back in should you need to download more resources.
Guide to Managerial Communication, 10th Edition. Mary M. Overview Features Contents Order Overview. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
Series This product is part of the following series. MyBCommLab Series. Keeping it short, professional, and readable: Short: The authors have summarized key ideas from thousands of pages of text and research. Professional: This text only includes the information professionals will find useful because unlike other textbooks, it has been designed specifically for business students.
Readable: The format of this text, along with its clear writing style, makes it easy to read and skim. Overall, the tone is direct, matter-of-fact, and nontheoretical.
Material Separated into Four Sections. Section 1: Communication Strategy Chapter 1. Effective managerial communication written and oral is based on an effective strategy, which is why Chapter 1 focuses on five strategic variables to consider: Communicator Strategy: Objectives, style, and credibility.
Audience Strategy: Who they are, what they know and expect, what they feel, and what will persuade them. Message Strategy: How to emphasize and organize. Channel Choice Strategy: When to choose written, oral, or blended channels. Culture Strategy: How cultural differences affect communication. Section 2: Writing Chapter 2, 3, 4, and Appendices. Chapter 2 offers techniques on the writing process.
The Appendices provide a quick reference for correct grammar and punctuation. Section 3: Speaking Chapters 5, 6, and 7. Visual Aids: Chapter 6 describes visual aids, including overall design, various types of slides, and practice techniques.
Nonverbal Aspects: Chapter 7 analyzes nonverbal delivery and listening skills. Section 4: Reference Material Appendices.
The last section of the book provides a reference for inclusive language, grammar, and punctuation. Citations: A new section has been included on research and documentation of sources. New to This Edition.
Previous editions. Guide to Managerial Communication, 9th Edition. Relevant Courses. Sign In We're sorry! Username Password Forgot your username or password? Sign Up Already have an access code? Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Signed out You have successfully signed out and will be required to sign back in should you need to download more resources.
Adobe Reader. Students, buy or rent this eText.
Guide to Managerial Communication, 10th Edition
Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again.
Guide to Managerial Communication