GUIDE TO MANAGERIAL COMMUNICATION MUNTER PDF

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Guide to Managerial Communication, 10th Edition. Mary M. Overview Features Contents Order Overview. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Series This product is part of the following series. MyBCommLab Series. Keeping it short, professional, and readable: Short: The authors have summarized key ideas from thousands of pages of text and research. Professional: This text only includes the information professionals will find useful because unlike other textbooks, it has been designed specifically for business students.

Readable: The format of this text, along with its clear writing style, makes it easy to read and skim. Overall, the tone is direct, matter-of-fact, and nontheoretical.

Material Separated into Four Sections. Section 1: Communication Strategy Chapter 1. Effective managerial communication written and oral is based on an effective strategy, which is why Chapter 1 focuses on five strategic variables to consider: Communicator Strategy: Objectives, style, and credibility.

Audience Strategy: Who they are, what they know and expect, what they feel, and what will persuade them. Message Strategy: How to emphasize and organize. Channel Choice Strategy: When to choose written, oral, or blended channels. Culture Strategy: How cultural differences affect communication. Section 2: Writing Chapter 2, 3, 4, and Appendices. Chapter 2 offers techniques on the writing process.

The Appendices provide a quick reference for correct grammar and punctuation. Section 3: Speaking Chapters 5, 6, and 7. Visual Aids: Chapter 6 describes visual aids, including overall design, various types of slides, and practice techniques.

Nonverbal Aspects: Chapter 7 analyzes nonverbal delivery and listening skills. Section 4: Reference Material Appendices.

The last section of the book provides a reference for inclusive language, grammar, and punctuation. Citations: A new section has been included on research and documentation of sources. New to This Edition.

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Guide to Managerial Communication, 10th Edition

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Guide to Managerial Communication

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